Documentation

Everything you need to get from Reel URL to insight.

Getting Started

How to Transcribe a Reel

No account or login required for basic transcription.

Copy the URL of any public Instagram Reel (e.g., https://www.instagram.com/reel/ABC123/)
Paste it into the input field on the Lomero dashboard
Click Transcribe — your transcript will be ready in under 30 seconds
Read, copy, or export the full transcript with timestamps

Supported Content

Type	Supported
Instagram Reels (public)	✅ Yes
Instagram Stories	❌ Not yet
Instagram Posts (video)	❌ Not yet
Private Reels	❌ No (requires public access)
TikTok, YouTube Shorts	🔜 Coming soon

Languages: 40+ languages supported. Highest accuracy for English, Spanish, Portuguese, French, German, and Turkish.

Features

Transcript

Full text with timestamps. Export as TXT or Markdown.

AI Analysis (Starter plan+)

Hook Score (0–100%)
Hook Pattern Detection
Retention Probability
Content Pillars
Structure Breakdown
Audience Signal

Hook & CTA Extraction

Side-by-side view of the opening hook (first 10–15s) and closing CTA (last 10–15s).

Content Breakdown

Format identification (Tutorial, Story, Hot Take, Listicle, Case Study)
Per-segment duration
Pacing analysis

Repurpose & Remix

Blog post draft (~400 words)
Tweet thread (5–7 tweets)
LinkedIn post (150–300 words)

Plans

Feature	Free	Starter ($15/mo)	Pro ($39/mo)	Agency ($99/mo)
Transcription	Unlimited	Unlimited	Unlimited	Unlimited
Languages	40+	40+	40+	40+
AI Analysis	❌	Basic	Advanced	Advanced
Hook Score	❌	✅	✅	✅
Viral Score	❌	❌	✅	✅
Strategy Audits / mo	0	5	Unlimited	Unlimited
PDF/Markdown Export	❌	✅	✅	✅
MCP Server Access	❌	❌	✅	✅
User Seats	1	1	1	5
White-label Reports	❌	❌	❌	✅

MCP Integration

Available on Pro and Agency plans. Allows Claude to directly analyze Instagram Reels.

What is MCP?

An open standard for AI assistants to interact with external tools natively. Install once, and Claude gains the ability to “see” and analyze Reels on your behalf.

Prerequisites

Claude Desktop app (or any MCP-compatible client)
Lomero Pro or Agency subscription
Your Lomero API key (Account → API Keys)

Installation

Step 1 — Add to MCP config. Open the Claude Desktop configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "lomero": {
      "command": "npx",
      "args": ["-y", "@lomero/mcp-server"],
      "env": {
        "LOMERO_API_KEY": "your_api_key_here"
      }
    }
  }
}

Step 2— Restart Claude Desktop. You should see “Lomero” appear in the tools list.

Step 3 — Start analyzing. Example prompts:

“Analyze the latest Reel from @username and tell me what hook pattern they used.”
“Transcribe this Reel and write a LinkedIn post based on it: https://www.instagram.com/reel/ABC123/”

Available MCP Tools

Tool	Description
`lomero_transcribe`	Transcribes a Reel URL and returns full text with timestamps
`lomero_analyze`	Runs full AI analysis: hook score, pattern, content pillars, structure
`lomero_hook`	Extracts and returns just the opening hook and closing CTA
`lomero_repurpose`	Generates a blog post, tweet thread, or LinkedIn post from the transcript

FAQ

Is transcription really unlimited on the free plan?

Yes. High-efficiency Whisper-based models allow unlimited base transcription at no cost, forever. No credits, no daily caps.

Why does my transcript have inaccuracies?

Our engine achieves 99%+ accuracy on clear speech in supported languages. Accuracy can drop with heavy background music, strong accents, or low audio quality.

Can I transcribe private Reels?

No. Lomero only processes publicly accessible content.

Does Lomero store my transcripts?

Only if you explicitly save them. All processing is real-time — transcripts are purged after your session unless saved.

Will MCP work with Claude in my browser?

Currently MCP is supported in Claude Desktop. Support for Claude.ai web and other MCP-compatible clients is expanding.

Can I use the API without the MCP?

A direct REST API is on our roadmap. Currently the programmatic integration is exclusively via the MCP server.

Troubleshooting

“Could not process this URL”

Confirm the Reel is public
Use the direct Reel URL (not a profile or explore URL)
The creator's account must not be set to private

“Analysis unavailable”

AI analysis requires a Starter plan or above. Check your subscription status in Account settings.

MCP not showing in Claude

Confirm claude_desktop_config.json is valid JSON
Restart Claude Desktop completely (quit from system tray)
Verify your API key is correct and your plan includes MCP access

Support

Email: support@lomero.app
Community: lomero.app/community
Account issues: Log in and use the in-app chat
Bug reports: Include the Reel URL (if public), your browser/OS, and what you expected vs. what happened